Brandon birthday party business expands, adds programs

April 4, 2018

A Brandon business that started one year ago as a host for birthday parties has expanded into a new space and more offerings.

Shindigs moved March 1 from the west side of town into the former Beautique and Gypsy Trading Co. spaces on East Cedar Street.

With the larger building, owners Jill Kiefer and daughter Brittany Gerovac and daughter-in-law Sara Kiefer have added an after-school recreation program for kids.

“Just coming into this new space sparked a lot of ideas,” Gerovac said.

They’ll also have a summer program for kids, more community events and new party packages, including one for toddlers. A new Club Kids membership provides access to most of the Shindigs events for no extra charge.

“We like doing this kind of stuff, and we like kids,” Jill Kiefer said. “We want them to have fun.”

The women, who live in nearby Valley Springs, wanted to start their own business last year but weren’t sure what they wanted to do.

“We asked, ‘What’s the need in Brandon and our surrounding area?’ ” Kiefer said. “There’s not many places for families to get together to have a party. That’s how Shindigs came about.”

People can rent the space for gatherings such as baby showers or anniversary parties. It can seat 75 guests comfortably, Gerovac said. Vendors have rented it for product shows.

Party hosts can bring in their own food, drink and supplies, and do the decorating, or they can leave that to Shindigs.

“It allows a chance for mom to have a stress-free party,” Kiefer said.

Shindigs offers one-hour princess, superhero and Nerf War party packages for $100 and two hours for $150.

The Nerf War parties were so popular that Shindigs started offering open Nerf nights a couple of times a month. Players 7 and older can compete in the black-light “arena.” The business hosts other special events for the community, including an Easter egg hunt and an upcoming father-daughter dance. A couple of times a month, Shindigs offers a drop-in night for kids so parents can run errands or have dinner together.

In addition to Brandon, the business has been drawing customers from Sioux Falls and other nearby towns, including those Minnesota and Iowa, Kiefer said.

“People are excited to try new places, and pricewise we are very competitive.”

Brandon birthday party business expands, adds programs

A Brandon business that started one year ago as a host for birthday parties has expanded into a new space and more offerings.

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