Bock worked for Letterman, Uber — and now HenkinSchultz

He helped bring ride-sharing service Uber to Nebraska, and now Tony Bock is bringing his creative ability to Sioux Falls as the new creative director and copywriter at HenkinSchultz Creative Services. He’s also this week’s Up-and-Comer.

Name: Tony Bock

Age: 38

Hometown: Omaha

What brought you to Sioux Falls?

I-29. And it was a fine trip until Sioux City — oh, wait. Well, a lot of my good friends from college at The University of Nebraska were from here, and I always had a blast whenever I was visiting. So when a great advertising/marketing agency, HenkinSchultz, posted about an awesome job, that was exactly what I wanted to do, I pounced and am thrilled to be able to grow along with the company and Sioux Falls.

What’s your favorite thing about your job?

I love the extremely collaborative, creative environment at the office, and the diversity of different things going on on any given day. There’s no such thing as a typical day — or hour, for that matter — and I enjoy the challenge of working with such a broad range of clients, as well as the charitable endeavors we assist with in the area.

You have a really interesting background – from working at “The Late Show With David Letterman” to television networks and most recently Uber. Have you had a most memorable moment in your career so far?

I once appeared on the “CBS Early Show” in a very large mascot costume as a Hershey’s bar on Halloween. That was exciting and terrifying, and the only story I could think of that won’t violate some nondisclosure agreement I’ve signed along the way. This answer could’ve been a lot more interesting, but I don’t want to be sued by Céline Dion, Ben Stiller or the CBS Television Network!

Your role with Uber involved bringing the service into Lincoln and Omaha, Neb. So because everyone is now wondering: Do you think Uber will ever come to Sioux Falls?

I haven’t been here long, but it already hurts my Sioux Falls feelings that Fargo has something nice that we don’t have! It’s badly needed here, obviously. If I were one of the mayoral candidates, I’d make a campaign issue out of it.

Describe working at HenkinSchultz in three words.

Amazingly creative team.

What’s one business you’d like to see in Sioux Falls that isn’t here now?

I would like you to do a follow-up piece about me in the future called “The Happiest Man in Sioux Falls.” This story will be about me taking an Uber to Chick-fil-A!

Where do you see yourself in five years?

As a humble South Dakotan of such national prominence that the only debate is if I’m added as the fifth head on Mount Rushmore or whether I should be honored with my very own mountain!

To suggest someone for a future Up-and-Comer feature, email jodi@siouxfalls.business. 

Bock worked for Letterman, Uber — and now HenkinSchultz

He helped bring ride-sharing service Uber to Nebraska, and now Tony Bock is bringing his creative ability to Sioux Falls.

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