- Real Estate
- Food & Drink
March 16, 2018
Austad’s Golf has added a space in its Sioux Falls store that’s dedicated to a club-fitting experience similar to what tour professionals receive.
The new fitting studio is closed off from the rest of the store at 2801 E. 10th St. and was created in response to customers asking for a private, premium experience.
“Nobody in this area of the country is doing these high-level fittings,” president Ryan Austad said. “We have the expertise, so it seemed like a natural fit.”
Austad’s will continue to offer custom fittings as it has for years, but the Tour Fitting Experience resembles fittings that golf professionals receive at tournaments or on-site at manufacturing facilities, he said.
Golfers work one-on-one with a master fitter without a time limit. All major brands are available inside the studio, “so there’s no need to leave the room until we successfully fit the golfer for the right clubs at the right specifications.”
The studio also offers a number of shaft options, including no-charge upgrade options and some premium shafts not available in most retail stores, Austad said.
There’s new technology integrated as well. Game Changer 2 machines provide more than 20 data points used by fitters to dial in specifications for golfers. And a Head Measurement Technology attachment, or HMT, takes 13 images of the club face through impact.
“At the end of the fitting, our master fitters will print the Game Changer and HMT results so that golfers can be confident their new clubs will make a positive impact on their game,” Austad said.
Along with a stocked fridge and flat-screen TV inside the studio, golfers receive a complimentary sleeve of golf balls fit for their game and preference, as well as a fitting for a FootJoy glove.
The studio also will get national exposure. Austad’s will be part of eight episodes of the show “USGolfTV.” The store will record three-minute fitting segments through a relationship with golfer Todd Kolb.
“We are excited to be part of it, sharing our fitting expertise across the country,” Austad said.
The Tour Fitting Experience requires a reservation. Call the store at 605-331-4653.
Austad’s Golf has added a space in its Sioux Falls store that’s dedicated to a fitting experience similar to what tour professionals receive.